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SEASONAL SALES & FLASH SALES

Break holiday sales records without breaking your site

Shopping holidays like Black Friday & Cyber Monday are the backbone of online retail, driving big sales and even bigger online traffic. Avoid ecommerce website crashes & block bots on your biggest days with a controlled, fair & seamless sales experience.
holiday gift

Your infrastructure is only as strong as its weakest link

Shoppers surge before the sales start
Shoppers surge before the sales start
3 dots connected in a circle
CDNs only minimize load on static pages
Tech stack scaling running into issues
Your whole tech stack can't autoscale
Payment gateway not accepting payment
Payment gateways collapse under load

If your website crashes, you could miss your holiday sales targets

91%
of enterprises report downtime costs exceeding $300,000 per hour

 

92%
of customers will abandon a brand they love after just two to three negative experiences

 

46%
of shoppers will stop shopping with a retailer after a Black Friday website crash

trophy on top of green blocks

Run successful seasonal sales, no matter the demand

  • In peak situations customers will be sent to your branded waiting room with an HTTP 302 redirect
  • While in the waiting room visitors are on Queue-it's infrastructure & see clear wait information
  • Once it's their turn they're flowed back to your site with another HTTP 302 redirect & have a secure token confirming they've been through the queue

See how Queue-it works

Diagram of how Queue-it works
  • Run truly exclusive sales that grant access only to identified & verified visitors
  • Keep bad bots & resellers out simply by not giving them an invite
  • Incentivize loyalty program sign-ups with early or exclusive access

Explore invite-only

invite-only waiting room
  • Prevent Black Friday website crashes from bot-driven spikes & give other bot tools more time to identify malicious behavior
  • Add a security checkpoint to your flow so you can slow down bots & run security checks like Proof-of-Work challenges or data center hard blocking
  • Get automatic threat detection & real-time alerts on unusual traffic behavior

Explore bot protection

block bad bots
Diagram of how Queue-it works
invite only waiting room
block bad bots

Sell smarter when it matters most

85%

of customers sell through product more efficiently with Queue-it

84%

say their customers' online experience has improved after using Queue-it

33%

is the average database scaling savings with Queue-it in place

* Based on 214 survey responses from Queue-it customers (2023 & 2024). See the results.

Tailor your waiting room to your brand & sale

  • Black Friday
  • Cyber Monday
  • Singles' Day
  • Click Frenzy
  • Summer sales
  • Flash sales

Discover seasonal sales insights & success stories

Currys logo

Success Story

Currys plc uses Queue-it to manage their million-strong Black Friday rush

Read more

Gift on black background

Blog

How to use scarcity marketing & product drops for Black Friday success

Read more

Black Friday guide

Resource

Black Friday guide: Hidden risks of web traffic overload

Read more

Bedre Naetter

Success story

How Bedre Nætter boosted sales & VIP sign-ups with Black Friday early access

Read more

Control traffic to avoid ecommerce website crashes on big sales days